Senior Art Director
Retail, Digital & Integrated Design
I create high-performing brand work across in-store, ecommerce, digital, and experiential channels—combining strong design craft with strategic thinking and hands-on execution.
Featured Work & Case Studies
P&G Holiday Campaign
Create a campaign that made consumers feel seen, supported, and ready to take on the season with ease.
Brown Forman Bourbon Month
Drive seasonal shopper engagement during Bourbon Month across retail and digital touchpoints.
P&G Holiday Campaign
The goal: create a campaign that made consumers feel seen, supported, and ready to take on the season with ease.
Brown Forman Bourbon Month
Art directed composition, lighting, and photography for this content shoot highlighting these delicious fall cocktails.
Core Competencies
Creative Problem-Solving Through Strategic Production
I develop creative solutions that solve business problems while maximizing production value. Whether it’s repositioning a heritage brand through cinematic storytelling (Cream of Wheat) or creating authentic sports partnership content without forced advertising (P&G/MLS), I lead with strategic thinking, then execute efficiently.
Strategic Content Planning & Business Partnership
I don’t just execute creative briefs; I collaborate with strategists, media buyers, and brand teams to develop content programs aligned with business goals. For CPG brands (Fisher Nuts, Daisy Brand, Orchard Valley Harvest), I led seasonal planning mapping content to consumer moments and media investment. This batching approach aligned creative production with strategic priorities.
Art Direction & Visual Storytelling through Photography, Video, Motion
From Brown-Forman’s bourbon photography to P&G’s holiday campaign, I develop visual approaches that communicate brand positioning while driving appetite appeal. My photography direction balances aspirational aesthetics with authentic moments, whether that’s warm bourbon lifestyle or modern breakfast ritual.
Client Partnership & Creative Leadership
I partner with brand teams and stakeholders to develop creative solutions that align with business objectives while maintaining creative integrity. At Blue Chip, I’ve presented concepts to Fortune 100 clients including P&G, Brown-Forman, and Bausch + Lomb, translating strategic briefs into compelling visual narratives while managing feedback and approval processes.
Biography
I spent 10 years at Blue Chip Marketing, rising from Digital Art Director to
Director of Digital Creative & Content Production while leading campaigns for
CPG leaders like P&G’s portfolio brands. Throughout that progression, I developed
four core strengths that define my approach to creative leadership:
Creative Problem-Solving: I lead with strategic thinking, developing concepts
rooted in consumer insights that solve business challenges. Whether repositioning
heritage brands through cinematic storytelling (Cream of Wheat) or shifting
holiday messaging from perfection to peace of mind (P&G “Simplify the Season”),
I believe great creative starts with sharp insights, then executes efficiently.
Strategic Planning: I collaborate with content strategists and media buyers
to develop seasonal content programs aligned with business goals. For CPG brands
like Fisher Nuts and Daisy Brand, this batching approach tripled content output
while reducing costs 40%, demonstrating that smart planning multiplies creative
value beyond individual executions.
Visual Storytelling: My work has spanned Amazon storefronts, Super Bowl
activations, and social campaigns, always grounded in compelling photography,
cinematic video, and platform-optimized content. From spirit brand lifestyle
photography to stop-motion pizza animations, I craft visual narratives that
drive appetite appeal and emotional connection.
Client Partnership: I’ve presented creative concepts to Fortune 100 brand
teams, translating strategic briefs into compelling campaigns while managing
feedback and approval processes. The best creative happens when cross-functional
teams collaborate closely; strategists, copywriters, media planners, and business
leads working together to solve real problems for clients and their customers.
My leadership style prioritizes mentorship and embraces diverse perspectives.
I encourage curiosity and freely share knowledge to foster learning environments
where teams stay ahead of emerging technologies, trends, and best practices.
This collaborative approach has consistently delivered creative that drives
business results while pushing craft and innovation forward.
Currently, I’m developing youX, a social impact platform empowering people
experiencing homelessness to build job skills and earn income through user
research participation. This initiative reflects my belief that design and
strategic thinking can create meaningful change, not just better products.