Creative Leader
Retail, Digital & Integrated Design
Over the past 15+ years, I’ve led creative development for Fortune 100 and category-leading brands including P&G, Brown-Forman, Walgreens, Subaru, Goodwill, and Bausch + Lomb, creating integrated campaigns that connect with audiences across social, digital, retail, experiential, and broadcast channels.
Featured Work & Case Studies
P&G Holiday Campaign
Create a campaign that made consumers feel seen, supported, and ready to take on the season with ease.
Brown Forman Bourbon Month
Drive seasonal shopper engagement during Bourbon Month across retail and digital touchpoints.
P&G MLS Campaign
Authentic social content connecting household brands to soccer culture, including Spanish-speaking audiences.
Merrell Take a Hike
Reposition what hiking means to launch a new category of shoe for urban audiences. Gold Effie® winner!
Core Competencies
Creative Direction & Campaign Development
Integrated campaigns, social-first storytelling, creative platforms, brand experiences.
Design & Content Creation
Digital design, motion, video, photography, experiential, ecommerce.
Leadership & Collaboration
Team mentorship, cross-functional partnerships, client engagement, creative development.
Innovation & Emerging Technology
AI-powered workflows, content systems, platform evolution, creative experimentation.
Biography
I spent 10 years at Blue Chip Marketing, progressing from Digital Art Director to Director of Digital Creative & Content, leading integrated campaigns for category-leading brands including P&G, Brown-Forman, Goodwill Industries, Bausch + Lomb, and a portfolio of national food and beverage brands. More recently, I’ve partnered with Omnicom Production on freelance creative assignments supporting brands including T-Mobile, Gilead Sciences, Griffith Foods, and OmniPod.
Throughout my career, I’ve operated at the intersection of creative leadership and hands-on execution. I enjoy uncovering the insight that transforms a marketing challenge into an idea people care about, then working collaboratively to bring that idea to life through integrated campaigns, social-first content, digital experiences, and visual storytelling.
My work has spanned everything from ecommerce and retail activations to social campaigns, experiential programs, content ecosystems, and broadcast advertising. Whether developing campaign platforms like P&G’s “Simplify the Season,” helping reposition Goodwill through authentic community storytelling, or creating content aligned with cultural moments and consumer behaviors, I’m motivated by building meaningful connections between brands and audiences.
I believe the best creative work happens when strategy, collaboration, and craft come together. Over the years, I’ve partnered closely with strategists, copywriters, producers, developers, media teams, and business leaders while mentoring creatives and helping teams push ideas further. My leadership style emphasizes curiosity, knowledge sharing, and creating environments where strong ideas can thrive.
While I enjoy leading teams and guiding creative direction, I remain deeply connected to the work itself. From campaign development and design to photography, motion, video, and emerging AI-powered workflows, I bring both strategic perspective and a maker’s mentality to every project.
Currently, I’m developing youX, a social impact initiative focused on creating opportunities for individuals experiencing homelessness to build skills, participate in user research, and generate income. It reflects my belief that creativity, design, and human-centered thinking can create meaningful change beyond marketing alone.