Brown Forman: Holiday Hosting

Client: Brown Forman
Brands: Jack Daniel’s, Woodford Reserve, Old Forester
Role: Art Director, Photographer, Content Studio Lead
Deliverables: Lifestyle photography, social content, ecommerce hero imagery

The Ask

Brown Forman needed a suite of holiday-themed content to support multiple spirit brands across retail, social, and ecommerce. With premium positioning and high consumer expectations, the creative needed to evoke warmth, celebration, and taste, with minimal post-production and no bloated timelines.

My Approach

As lead creative, I directed and shot lifestyle-inspired content that balanced premium aesthetic with shopper relevance. We styled and staged festive environments using real ingredients, warm lighting, and props that suggested gifting moments and at-home celebration.

Working with a lean internal team, I:

Developed the shoot plan across multiple brands with distinct vibes and target audiences

Styled and directed tabletop compositions for use in organic social and retail media

Shot stills and short-form video optimized for use across Meta, online retailers, and web banners

Ensured brand guidelines, bottle usage, and legal requirements were followed throughout

Collaboration

I partnered closely with client brand teams, account leads, and social strategists to ensure the content laddered up to each brand’s larger holiday campaign. Our in-house content studio turned around fully retouched assets under tight deadlines while maintaining a polished, lifestyle-first look.

Outcome

The final content was used across national retailers and digital ad placements during the key holiday season. The shoot was so successful it became a template for future seasonal brand activations, spanning gifting, entertaining, and lifestyle moments.