Biotrue® Multipurpose Solution

Client: Bausch + Lomb
Product: Biotrue® Multipurpose Contact Lens Solution
Role: Art Director, Digital Designer
Deliverables: Digital display ads, social media graphics, Amazon content adaptations

The Brief

Bausch + Lomb needed digital advertising and social content for Biotrue®
across ecommerce and digital channels. Working with existing client photography,
the challenge was creating fresh, engaging layouts that modernized the brand’s
presence while maintaining clinical credibility.

My Role – Digital Asset Design

Using photography provided by the client, I developed digital assets across
multiple platforms:

Designed digital display ads in various IAB standard sizes (leaderboards,
rectangles, skyscrapers)

Created social media graphics for Instagram, Facebook, and digital deployment

Adapted existing photography for Amazon A+ content modules

Developed layout templates for ongoing content programs

Creative Execution

Working within client-provided photography library, I focused on:

Clean, modern layouts emphasizing lifestyle moments over clinical product shots

Typography and composition directing attention to key product benefits

Color systems and visual hierarchy maintaining brand guidelines

Multi-format optimization ensuring assets worked across platforms

Balancing “inspired by biology” brand positioning with approachable aesthetics

The digital assets deployed across Amazon, social channels, and programmatic
advertising, supporting product awareness and consideration campaigns.