Bausch+Lomb Product Testimonials

Client: Bausch + Lomb
Role: Creative Director, Video Producer, Editor
Deliverables: Testimonial video series, social content, multi-platform deployment

The Brief

Bausch + Lomb needed authentic customer testimonial content showcasing real
user experiences with their contact lens and eye care products. The goal:
create credible, relatable stories that felt genuine rather than overly
produced advertising.

My Role

Traveled to New Jersey to lead complete production from concept through delivery:

Pre-Production: Developed interview questions with client team and visual approach balancing
authenticity with brand quality

Production: Directed on-camera testimonials, managed lighting and audio for
professional but natural feel

Post-Production: Edited testimonial videos highlighting most compelling user
stories and product benefits

Multi-Format Delivery: Created versions for social media (vertical, square)
and digital display (horizontal)

Creative Execution

The visual approach kept things simple and honest; clean backgrounds, natural
lighting, letting real people’s stories take center stage. I focused on finding
genuine moments and emotional connections rather than scripted pitches.

Outcome

The testimonial series provided versatile, credible content deployed across
Bausch + Lomb’s social channels and digital advertising, demonstrating product
benefits through authentic user voices.