Emerald Nuts – Broadcast

Client: Emerald Nuts
Agency: Blue Chip Marketing
Role: Art Direction, Storyboard Artist & Animation Director (Team Collaboration)
Year: 2024/2025

The Campaign

Based off of the insight that many nut brands contain questionable ingredients and artificial “nonsense” in their products, while Emerald Nuts does not, our team came up with the “Full of Flavor, No Nonsense” campaign. The goal was to leverage these silly scenarios demonstrating how silly it was to compare these other brands to the pure goodness of Emerald products.

My Contribution

Working as part of the creative team, I developed AI-powered animated storyboards presenting multiple visual approaches for client and focus group testing. This storyboard work informed the final production direction, demonstrating how emerging AI tools can accelerate concept exploration and decision-making in the broadcast development process.

Skills Applied:

Art direction input, AI animation tools (Midjourney, Adobe Firefly, ChatGPT), storyboard development, concept visualization, focus group preparation