FrogTape Removeables – Broadcast

Client: FrogTape (Shurtape Technologies)
Agency: Blue Chip Marketing
Role: Art Direction, Storyboard Artist & Animation Director (Team Collaboration)
Year: 2024/2025

The Campaign

This product launch campaign introduced FrogTape Removeables, highlighting the innovation of hanging accessories that remove cleanly without surface damage, allowing the customer to truly make a space their own, no matter how many tries it takes.

My Contribution

Collaborated with the creative team developing storyboard options using hand-drawn illustrations and After Effects animation. Created multiple visual directions tested with focus groups before final production, helping inform creative decisions through rapid concept visualization.

Skills Applied

Art direction input, After Effects, storyboard development, product demo visualization, concept testing preparation