Scott Bednar

Highkey Cookies

Client: Highkey
Role: Art Director, Animator
Deliverables: Animated social content, product animations, digital advertising
Tools: Adobe Animate, HTML5

The Brief

Highkey needed engaging animated content for their low-carb, keto-friendly
cookie products competing in the crowded better-for-you snacking category.
The challenge: create thumb-stopping social animations that made healthy
cookies look indulgent and crave-worthy, not diet-restricted.

Creative Approach

I developed an animation strategy emphasizing product texture, ingredients,
and nutritional benefits through dynamic motion graphics. The approach
positioned Highkey as “guilt-free indulgence” rather than compromise snacking.

My Role – Art Direction & Animation

Working with client-provided product photography and custom-designed illustrations, I led creative execution:

Art Direction:

  • Concepted animated scenes showcasing cookies, ingredients, and nutritional
    callouts
  • Developed visual approach emphasizing appetizing product details and low-carb
    benefits
  • Designed animation storyboards and motion sequences
  • Determined pacing, transitions, and graphic treatments for social optimization

    • Animation Production:

  • Built animations using Adobe Animate with HTML5 export
  • Created kinetic product reveals, ingredient callouts, and benefit messaging
  • Designed text animations and graphic elements highlighting key differentiators
    (low carb, keto-friendly, real ingredients)
  • Optimized file sizes and formats for social media deployment (Instagram,
    Facebook, TikTok)
  • Delivered multiple format variations (vertical, square, horizontal)

    • Technical Execution:

    Using Adobe Animate’s HTML5 capabilities allowed:

  • Lightweight file sizes optimized for fast social media loading
  • Scalable animations maintaining quality across devices
  • Platform-friendly formats compatible with social ad specification
  • Easy iteration and updates to ongoing content programs

    • The animations deployed across Highkey’s social channels and digital advertising,
    creating engaging content that stopped scrollers and communicated product
    benefits through dynamic motion rather than static imagery.

    Client: Highkey
    Role: Art Director, Animator
    Deliverables: Animated social content, product animations, digital advertising
    Tools: Adobe Animate, HTML5

    The Brief

    Highkey needed engaging animated content for their low-carb, keto-friendly
    cookie products competing in the crowded better-for-you snacking category.
    The challenge: create thumb-stopping social animations that made healthy
    cookies look indulgent and crave-worthy, not diet-restricted.

    Creative Approach

    I developed an animation strategy emphasizing product texture, ingredients,
    and nutritional benefits through dynamic motion graphics. The approach
    positioned Highkey as “guilt-free indulgence” rather than compromise snacking.

    My Role – Art Direction & Animation

    Working with client-provided product photography and custom-designed illustrations, I led creative execution:

    Art Direction:

  • Concepted animated scenes showcasing cookies, ingredients, and nutritional
    callouts
  • Developed visual approach emphasizing appetizing product details and low-carb
    benefits
  • Designed animation storyboards and motion sequences
  • Determined pacing, transitions, and graphic treatments for social optimization

    • Animation Production:

  • Built animations using Adobe Animate with HTML5 export
  • Created kinetic product reveals, ingredient callouts, and benefit messaging
  • Designed text animations and graphic elements highlighting key differentiators
    (low carb, keto-friendly, real ingredients)
  • Optimized file sizes and formats for social media deployment (Instagram,
    Facebook, TikTok)
  • Delivered multiple format variations (vertical, square, horizontal)

    • Technical Execution:

    Using Adobe Animate’s HTML5 capabilities allowed:

  • Lightweight file sizes optimized for fast social media loading
  • Scalable animations maintaining quality across devices
  • Platform-friendly formats compatible with social ad specification
  • Easy iteration and updates to ongoing content programs

    • The animations deployed across Highkey’s social channels and digital advertising,
    creating engaging content that stopped scrollers and communicated product
    benefits through dynamic motion rather than static imagery.