Lumify® Redness Relief

Client: Bausch + Lomb
Product: Lumify® Redness Reliever Eye Drops
Role: Art Director, Digital Designer
Deliverables: Social media graphics, digital display ads, content adaptations

The Brief

Lumify® needed social content and digital advertising supporting product
awareness and trial for their redness relief eye drops. The challenge:
communicate product efficacy quickly in thumb-stopping social formats while
maintaining FDA compliance for healthcare product claims.

My Role – Digital Asset Design

Working with client-provided photography, I developed digital assets for
multi-platform deployment:

Designed social media graphics for Instagram, Facebook, and digital channels

Created digital display ads in multiple sizes and formats

Developed visual templates for ongoing content programs

Adapted existing photography for various social and advertising placements

Creative Execution

Using the client’s photography library, I focused on:

Layout and composition emphasizing before/after storytelling and product benefits

Typography and graphic treatments optimizing for social scroll-stopping

Visual systems balancing clinical credibility with modern, approachable aesthetics

FDA-compliant messaging integration ensuring healthcare claims met regulatory
requirements

Multi-format optimization (vertical, square, horizontal) for platform-specific
performance

The digital content supported Lumify’s social presence and paid advertising with
compliant, engaging creative that drove product awareness and trial consideration.